Challenge:

IPM is a consulting firm specializing in professional project management. While certain industries like construction and IT have embraced professional project management for years, many others viewed outside project managers as an unnecessary expense on already tight budgets.

Solution:

We created a thought-leadership piece to introduce the concept of professional project management to potential clients. Executive’s Guide to Executing Strategy explains when to bring in an outside project manager, why it makes sense and how professional project managers can actually add to the bottom line by ensuring complex strategic initiatives are executed on time and on budget.

Services:

• Sales and Marketing Communication